Who we are
We came together in March 2020 (while staying very much apart!) with one question in mind: How can we help the industry we love?
On The Fly is a grassroots collective of business, finance, and marketing experts ready to help your hospitality business navigate the COVID-19 crisis.
As individuals, we’re founders, entrepreneurs, chowhounds, cheerleaders for Vermont’s food system, and more. Together, we’re On The Fly and we’re ready to put our heads together with you.
Proud Partners. In 2020 we were proud to partner with the Vermont Chamber of Commerce and Vermont Agency of Commerce & Community Development (ACCD). Together, we worked to steward 40+ businesses through our process in four months. We worked at no cost to the businesses we supported thanks to a grant from the ACCD and the federal Coronavirus Relief Fund (CRF).
Currently, we are working to steward 12 new businesses through this process, having earned additional funding.
Stay tuned as we grow and adapt to new funding opportunities!
Photo courtesy of Carey Nershi & Philo Ridge Farm
Meet the Client Leads
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Christine Mitchell Adams
Christine is a people-first community and creative consultant helping brands and organizations develop engaged communities and create ownable visual identities.
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Dan Kirk
My surroundings inform my aesthetic. Living in Burlington and Vermont at large gives me the great fortune of experiencing vibrant and historical music, design, and hand-crafted artisan scene with access to the spacious calm and natural landscape just a few minutes down the way; the intersection of these environments is where my web design approach lives: clean, efficient, and natural.
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Emma Redel
Emma grew up in Vermont and is deeply passionate about the preservation and conservation of its culture and land. She studies Environmental Science and Community Development at UVM, hoping to grow her knowledge and skills to navigate a rapidly changing climate.
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Julia Clancy
Julia Clancy is a nationally published writer, editor, and recipe developer with over a decade of experience as a chef, both privately and in restaurants.
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Leigh Samuels
I have 25+ years of experience in marketing communications, brand strategy, and product development. I have worked in New York, Chicago, and Burlington, Vermont for agencies and clients both big and small, designing purposeful and engaging programs and products that delight consumers and build businesses.
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Mariah Noth
Mariah is a champion of sustainable food systems and community development, with a background in planning, working lands services, grant management, and a little winemaking too.
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Sas Stewart
Serial entrepreneur in food, drink + hospitality
Meet the Experts
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Becca Brown
Becca Brown is the founder and CEO of Uppercase Industries, a marketing strategy and consumer insights company that serves clients in the food, lifestyle, and sustainability industries.
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Carmen Craig Reid
Hi! I’m Carmen. I'm a creative marketer specialized in building brands, designing lasting impressions, and transforming customers into superfans. I live at the intersection of brand, product, and consumer.
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Chadwick Estey
Chadwick Estey is a brand & lifestyle photographer based in the beautiful state of Vermont with a passion to help businesses showcase products in a fun and creative way!
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Corey Hendrickson
Corey Hendrickson is a filmmaker and photographer who loves working with small businesses.
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Daniel Schechner
Daniel Schechner is a professional photographer, creative producer, avid traveler, and founder and manager of Wishbone Collective in Vermont.
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Elizabeth Whaley
I consult with operators to help them develop processes that will discover savings in labor, food cost, or vendor opportunities.
Elizabeth Whaley
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FM Muñoz
FM is a business strategy and management consultant who serves food and farm brands in Vermont and beyond.
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Helen Kellogg
A marketing and product development leader with a special interest in building teams and mentoring people toward socially and environmentally innovative solutions.
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Kate Cartwright
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Kate Wise
Professional bartender and consultant with over 20 years of experience in the industry.
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Ken Pulido
Ken brings 20 years of financial management experience as both a banker and CFO to support OTF clients.
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Kevin King
Kevin King is a Vermont-based photographer, who loves to help small businesses tell their story through unique and compelling imagery.
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Kyle Fischbach
Founding member
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Monica Donovan
Monica Donovan is a commercial photographer based in Burlington, Vermont.
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Sarah Ettinger
Sarah provides marketing and graphic design services to small business owners, farmers, craftspeople, and educational and nonprofit institutions throughout Vermont.
Join us!
If you’re passionate about helping the food, beverage, and hospitality industry in Vermont and know how to do a thing (anything!) we’d love to have you on our team.
Fill out this form and we will be in touch with how you can help out!